Digital Strategist & Content Lead with 9+ years of experience driving social media growth, audience engagement, and brand visibility across TikTok, Instagram, Facebook, X, YouTube, and LinkedIn. 

I specialise in building platform-specific strategies, leading content teams, and executing data-informed campaigns that deliver measurable results.

With a leadership style rooted in collaboration and clarity, I’ve successfully led digital transformation projects, managed cross-functional teams, and developed content ecosystems aligned with wider business goals.

• Audience growth & community engagement

• Grew Gillingham FC’s TikTok to 35K+ followers in 7 months

• Boosted Fix Radio UK’s social audience by 60% in 3 months

• Led digital strategy for Under The Radar FC, improving fan engagement

• Delivered targeted campaigns at UGCC to drive member growth and retention

Tom Smith

Tom is “A loyal and engaging supporter.”

Introverted feeling

Extroverted feeling

Introverted thinking

Extroverted thinking