Panashe–Gwyneth Mushandu (b.2003) is a London-based multidisciplinary designer, creative strategist, and founder of Not Yet Final Studios - a creative practice working across design, branding, identity, communication, and cultural storytelling.

Rooted in research-led thinking and human-centred design, her work explores how brands, communities, and creative ecosystems can be built more intentionally and sustainably.

Through NYF Studios, she works across creative direction, strategy, visual storytelling, and project delivery, contributing from concept development through to execution across both cultural and commercial projects. Alongside leading campaigns, community initiatives, and social content, she has contributed to collaborations including Basement Approved, Dazed & Confused, Ellesse, Adobe, Nike, and V&A East.

A graduate of BA Photography & Creative Industries (2026), Panashe–Gwyneth approaches design holistically, balancing cultural insight, systems thinking, and visual communication to create work that feels emotionally resonant, strategically grounded, and culturally aware.

Panashe - Gwyneth Mushandu